Some people identify deeply with the place where they work everyday.
Some say they « live the brand ».
Few are the brand.

This short film accompanies Manne on trip to tattoo artist Luke Atkinson to get his favorite symbol eternalized on his skin – the new Lighweight brand signet. To him it is not a tattoo – he claims he doesn’t even want a tattoo. It is the ultimate token of dedication to the finest and lightest carbon wheels out there he so enjoys making by hand with his team every day.