This year for World Humanitarian Day the UN launched a ground-breaking campaign platform called The world needs more.

 

This is a first-of-its-kind project that will literally turn words into aid. http://worldhumanitarianday.org/ We got brands to sponsor words like Strength or Education, so every time you share #TheWorldNeedsMore #Strength using twitter, you unlock one dollar towards charity. Below is 1/3 animations we did to create awareness around the campaign. Share a Word, Make it a Reality.