There is more than one way to create a smart promotional article. One of them is by making the articles coherent with the company’s identity and brand image. The idea is simple; exactly like IKEA furniture, a promotional article in the form of a pen, is offered in pieces along with assembly instructions.
To see the entire article :
http://www.wcommunication.com/2012/10/22/the-ikea-pen-a-coherent-promotional-object/
