Glad has always been a brand that promises a stronger stand against waste. Already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) & Recycle (by supporting recycling programs and creating specialized products). So, how could they apply the 3rd R (Reuse) to their bags?

The answer: The Glad Tent a product intended to be used as a tent during Music Festivals (where people camp for days) & as a trash bag, at the end of the Festival, to dispose of all litter.