When creating an advertising concept it often starts with a piece of paper and a pencil. With a good concept the idea comes to life and the magic starts. We used just basic tools for the animation, like paper, a pencil, a sharpener, an eraser, scissors and glue. When the sails of the Dutch windmill are turned, the whole scene comes to life. All elements pop up and the message ‘I WISH YOU CREATIVE HOLIDAYS’ appears. Published: December 2012