SML wanted to provide supporting material demonstrating their superior quality of ECO woven labels. The brochure showed SML’s had ECO thinking from the very start, which included the design process, sampling, selection of raw materials, manufacturing and distribution. The art direction for photography took inspiration from straight from the manufacturing and design environment. Whilst the colour pallette was influenced by Nike’s premier football brand – Brazil. The printing used ECO friendly inks, printing methods and the recycled stock was made in a factory using a converted water mill for electricity.
