UNIT9 Berlin partnered with DJ Skrillex to create the “Doompy Poomp Mash-up”. A keyboard-based video player allows users to recombine scenes as GIF loops. Viewers essentially create their own edit of “Doompy Poomp” and go on to share it with their social communities. The fun loops from the video can also be shared individually on social media or in text messages on mobile. The interactive microsite can be accessed here: http://doompypoomp.skrillex.com/#/.