The year 2013 promises to be one of exciting change for Sarenza, the European pioneer in online shoe sales with the launch of a new identity by TBWAParis. The TV commercial promotes the new web platform among its female target market by transporting viewers into a shopper’s paradise. She goes “hunting” for shoes that roam wild and free through a lush jungle. The commercial captures joy and exhilaration of the Sarenza shopping experience, which is like no other on the Internet.