To demonstrate that S7 Airlines flies to 900+ destinations worldwide we asked 20 children one question: ‘if you could fly to any place you can imagine where would it be?’. We then traveled the world to find their ‘dragons’, ‘spaceships’ and ‘lakes made of chocolate’ – with their answers forming an entire integrated campaign. Including TV, cinema, print, out of home, radio, digital, social activity and a s-minute online film documenting the whole project.
Created by Wieden+Kennedy Amsterdam
