Roca’s new flagship space gives a new beat to the brand and the city.

 

After the successful opening of Roca Barcelona Gallery in 2009, Roca unveils its new space in Madrid with the collaboration of architects  Lamela  and Saeta Estudi .

Roca Gallery began as an exhibiting space, but also as a space open to the city with an exclusive cultural program. Under the brand values of innovation, design and sustainability, Roca shows its most humane approach with Saeta’s installation, re-interpreting the heart, in the Madrid and Lisbon editions.

Roca Madrid Gallery  opened on April 12th in Madrid’s Lamela showroom building, divided in 2 floors making 1,200 m2.

The motto “Roca starts beating” is inspired through Saeta’s proposal that recreates a big heart made of more than 3,200 porcelain hooks. These emblematic pieces by Roca represent, in more than 2 tons, the weight of the brand’s tradition.

The 4 meters high structure dominates the 75 m2 display window and appears to beat with strength, providing the space with great architectonic beauty. This particular vision of the organ aims to show the heart behind Roca’s brand values through the 16m. x 5m. window to the soul.

This project strengthens the relationship between Roca and Saeta that started some years ago. In 2008, Saeta designed the Roca experience in the CasaDecor Madrid and Barcelona editions, followed by “The White City” that won the ASCER Interiors Award in 2009.

In the following months, Roca Madrid Gallery will host temporary exhibitions open to the audience, such as “Building the City” (showcasing the Architecture European Awards from the Mies van der Rohe fundation), “The Bathroom, a historic retrospective,” showing the bath space evolution and “Aral. The Lost Sea,” curated by Spanish director Isabel Coixet.