Description PopClik is a new brand of headphones in the U.S. and South America. They wanted to launch their brand with a fresh visual targeting young people. We developed a campaign that points out the benefits of using headphones with a good sound system: you get into your own world and keep the real world outside.
CREDITS
Agency: Y&R/Bravo Miami
VP CD: Claudio Lima
CW: Marlon Zanatti, Guto Monteiro
AD: Eli Ferrer
Illustration: Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur D’Araujo
