Recently rebranded. The idea behind the package is to land on the creatives’ desk, hoping that they’ll break the card in half and have fun playing with the other half (f*ck off, get lost). It doesn’t matter if they throw away the contact details half of the card as long as they pass on the ‘f*ck off’ or the ‘get lost’, people will definitely ask where is the card from, which would lead to myself. This instantly creates a ripple effect by itself in the office, without having to do the work.