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To cummunicate their expanded range of color lenses, Ray-Ban Belgium created a unique Ray-Ban experience, using public transport. In all major cities of Belgium, Ray-Ban Test Drive trams where created with windows decorated like color lenses, displaying all 9 polarized colors. From the inside, travelers got the feeling oof looking through a pair of Ray-Ban lenses. Inside the tram, posters invited them to post a picture of their view with #nofilterjustrayban.
