In the build up to the play-off games of Europe’s biggest club tournament, Nike and Wieden+Kennedy Amsterdam launched a campaign enabling fans to fuel the fighting spirit of the team. The lion, traditional symbol of the club, became the insight for the ‘Aslan Avda’ (‘The Lions Are Hunting’) campaign, designed to unite the 25 million Galatasaray fans. The creative centerpiece is an original artwork by Luke Dixon, featuring portraits of the players merged with the roaring lion.
