Marketing action created by JWT for the A.C. Camargo Hospital addresses prostate cancer prevention in a humorous and lighthearted way

The preventive exam for prostate cancer is one of the largest taboos among men over the age of 40. The campaign, created by JWT Brasil for the AC Camargo hospital, dealt with the subject very humorously, and invited the duo of BossaNovaFilms directors, Willy + Ale, to participate in the project.
Directors Willy Biondani and Alexandre Lucas made a parody of the classic feature film Chariots of Fire, by Hugh Hudson. The first three takes are identical to the film and, then, a surprise is revealed.