To promote the services of Vodafone 360 in Netherlands, Achtung created an intriguing interactive experience around the main social organizing feature of the mobile 360 service. Madame Tre Sesti, is an online fortune teller who gives details on your personality, love life, social health and work – life balance with using her mysterious machines. To personalize her predictions vodafone use data that is generated from the most important social networks in Netherlands: Hyves, Facebook, Twitter and Linkedin.
The site consists of more than 600 micro films, all to bring a reality and a sense of authenticity in the estimates of Madame Tre Sesti. The result is primarily an online experience but also other channels like cinema, outdoor and TV spots will be used to promote it.
http://www.madametresesti.com/
