Every word to « Magnolia » (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens.
Random people at over 65+ locations and a handful of friends were used as rappers throughout the video.
The video was done completely practical (no CGI) and wound up costing a little under $80.
WATCH HERE: https://www.vimeo.com/52258194
even though i know these guys they did an exceptional job with this video. i was there for some of the process…it was rather intense!