Every word to « Magnolia » (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens. 

Random people at over 65+ locations and a handful of friends were used as rappers throughout the video.

The video was done completely practical (no CGI) and wound up costing a little under $80.

WATCH HERE:  https://www.vimeo.com/52258194