In 2012 Good Morning Stockholm moved to a location in the heart of the city. In front of the office you’ll find Stockholm’s most famous hot dog stand – Gunters. The stand is often mentioned in tourist guides and food magazines. During lunch people would que up in front of the stand, sometimes up to 45 minutes.
We quickly realized there was an opportunity for communication and entertainment. We created a mobile game for smartphones using our big office window as a digital screen for interaction.