Chupa Chups new press campaign under the concept “Impossible to get it out of your mouth” .

Headline: I sleep with the lights on.

It was made by the Uruguayan ad agency Suarez&Clavera.

Creative Directors: Pablo Cáfaro, Gastón Carvalho

Art Director: Ignacio Pelayo

Copywriter: Federico Cibils

Illustrator: Leonardo Guazzo