For a whole month running from December 20th through to January 19th a brand-new video clip will be available at the exact same time each day, instilling a sense of anticipation and ensuring a regular rendezvous.

All the videos will share the theme spelled out in the website url – www.goodbyecuckoo.com – , complete with a humorous catch line that transcends the theme to evoke a wider symbolism, and the revelation of the Roger Dubuis booth at SIHH on January 20th, 9 a.m.