S.G.T.R.K Media-Lab – a new project created in Ekaterinburg representatives of culture and show business professionals in the field of sound recording, video production, and advertising. The basis of corporate identity ideology taken deliberate deconstruction of the basic principles of visual building, breaking the usual understanding of « normality. » Glitch, anomaly and failure is not treated as a loss, but as an endless creative research in the creation of unique.
