Tok&Stok is the largest furniture retailer in Latin America. To promote their new flagship store in Sao Paulo, DDB Brasil has created an action, asking consumers to share stories in which a piece of furniture was one of the main characters. Inspired by these stories, we created 4 short theater plays that took place inside the store, each in a different room. The videocase http://www.youtube.com/watch?v=BN8MU5cz0Oo illustrates how it was all done. Enjoy!
