Amaral Carvalho Hospital is promoting an innovative solution to ease the loneliness that children feel when hospitalized in the isolation centre for cancer treatment. The campaign was created by DM9Rio. The classic teddy bears, known for keeping children company, emerged featuring an upgrade: when the kids feel homesick, all they have to do is press the paw of the bear (named ‘ELO’, meaning ‘LINK’) and they will hear audio notes sent at anytime by family members and friends via WhatsApp.
