SOS Mata Atlântica and DDB Brasil present the project Decor Exchange, that proposes the sale of a design-object which symbolizes the lack of a piece of furniture. The pieces are 3 shadows: a “no stool”, “no chair”, and a “no table”, sold on www.decorexchange.com.br. Shoppers are able to tag the place where the tree seedlings will be planted and also share it on Facebook. The money raised with the selling will be reversed to SOS Mata Atlântica’s Florestas do Futuro’s seedling plantation program.
