The latin telecommunications brand is giving up its most valuable outdoor, dish antennas with its logo to people who need it more: Central American housewives with no income.

Rural families -led by men- don’t have much, but they spend a large part of their money on loans for flat screen TVs. Through this idea, Claro is turning their TV expense into a source of income.

After collaborating with artists and households, women’s startups were created, by transforming dish antennas into billboards.