Brands have the power to reach out to millions. But we think they can do more than endorse Peace Day – they can lead by example. We have a simple idea: to get brand rivals to celebrate peace and work together on this 21.09.2012.
We believe that in our cynical world this sort of approach can have a really positive impact on the brands involved. Whilst dropping a few jaws along the way. brandtruce.tumblr.com
Thanks for reading,