AR provides the chances to place the new building at the foot or around of the client – like it was really there. The client can walk around it, feel it, zoom in, zoom out, can discover not just the static surrounding but the animated parts, which makes the content a lot more real. Moving cars, flying clouds, lights switched on – all of these are possible with AR.
http://www.yantramstudio.com/augmented-reality.html
