Andres Serrano, one of the founding father of Shock-Art, has collaborated with Belgian agency Happiness Brussels on a road safety campaign aimed at stopping dead the habits of texting and emailing while driving.

« Don’t Text and Die » features a series of chillingly realistic portraits by Serrano: Boy, Girl and Uncle who at first glance look dead, but upon closer inspection are actually just looking down at their phones.

The campaign is for European road safety organisation OVK.