adidas Y-3 partnered with ACNE Berlin to create a cutting edge Interactive Live Stream Event for the Y-3 Spring/Summer 2013 collection at NY Fashion Week. At any point of the live event the online audience could choose their personal view of the runway, « shoot the look », spread their highlights through social media and thereby influence the perception of the Y-3 collection. Feat. by Google at SXSW 2013 showcasing the best digital advertising being created today. Watch the Case Film below!