Is it possible to define the merging point between design and technology?In semiotics, the German word Umwelt defines the perceptual world in which an organism exists and acts as a subject. It defines how we experience our world by perceiving data as signs. Offf Mexico 2014 Main Titles presents the future of design industry where, for the first time, designers use the information and data retrieved from our technological Umwelt to alter and control an object’s physicality and materiality.
