“If you have a body, you are an athlete” Nike, under this slogan, is not a sportswear brand but a brand that creates products, services and experiences, using technology to make people move.
The NikeFree Store is the most flexible store in the world. This is an interactive installation by just over 13 tons of weight in 20 square meters per 8 height, which can be activated by anyone who so desires. A piece of art in motion.
The NikeFree Store was located in México City.