In Branded, Erik Saelens, describes the course of the N-VA campaign in the run-up to the Belgian elections. His personal account offers a suspenseful and disconcerting view of how opposing forces in the media, politics, culture and business actively worked against the N-VA, Brandhome and Saelens himself. In the face of these powerful crosscurrents, the N-VA nevertheless went on to achieve unprecedented electoral success and set new standards of political marketing and communication in Belgium.
