Reynolds Campaign

Une direction artistique percutante avec ces lignes et le jeu autour d’un double mot. Une campagne sobre de JWT Dubai, afin de montrer la finesse d’écriture des “stylos à billes” de la marque Reynolds. Une illustration de Tarek Samaan démontrant la baseline : For fine lines.



reynolds4

reynolds2

reynolds3

                                                                            

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16 comments (add yours?)

  1. Sabrina9.03.2010 at 10:29

    Superbe!

  2. Ozon39.03.2010 at 10:40

    Bonne idée

  3. Mtn.9.03.2010 at 11:46

    Déjà vu !

  4. oAk9.03.2010 at 14:40

    Loving the baseline. Simple but impactful…

  5. Patman9.03.2010 at 15:27

    Incompréhensible

  6. Jb9.03.2010 at 16:30

    ???

  7. MARIO9.03.2010 at 16:40

    made for festivals not for clients!!

  8. eNayA10.03.2010 at 9:57

    MARIO, a lot of campaign are made for festivals, it’s normaly.

  9. Titus10.03.2010 at 15:20

    great concept and execution… and its really simple… i dont see what youre talking about

  10. rod from paris10.03.2010 at 15:50

    Mmmmmm…..
    That’s my comment,

  11. spencer10.03.2010 at 17:03

    perfect.
    Simple, different, and witty.
    And everybody understands it, don’t pretend you don’t.

  12. Ray10.03.2010 at 17:53

    I have another one for these guys…

    IGNORANT
    ______________
    STUPID

  13. jenny11.03.2010 at 22:30

    love it! it s really nice.great work .

  14. babouch-k13.03.2010 at 19:10

    Mouais… pas convaincant

  15. Sevgidiyari21.04.2010 at 19:20
  16. Yami-Z20.01.2011 at 13:05

    The 2nd one is perfect

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