The Colorful Life
Last year me made this campaign for the underwear brand Hanky Panky from Perinet. They wanted to re-release their knickers onto the web and sell them with a site and a fun campaign, so, we created The Colorful Life. A vibrant and colorful feeling set the tone for the underwear which has a beautiful color spectrum and lots of color to chose from. The site was integrated with a blog and was supposed to convey the NY lifestyle of a young creative and successful woman, the mood was inspired by “Sex and the city”.
A central theme was the notion that you choose the color that suits you or your friends mood or personality, so red is passionate, green is envious and blue is calm and so forth. The reciever of the gift is a woman who either bought the panties herself or have gotten it as a gift from a friend or boyfriend. When opening this you should wonder and get excited as you unwrap first the tabs then the wrapping paper which is black silk. There is also a small personalized message written by the customer on a small card accompying the shipment.
http://www.thecolorfullife.com
http://www.someguys.se
