Rona Guerrila Marketing

Excellent idea of advertising for the brand “Rona” in Montreal. Nice utilisation of the Apple campaign and Billboard.

rona

                                                                            
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Posted by Fubiz
1 mai, 2009 à 11:34

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11 comments (add yours?)

  1. m5.05.2009 at 22:06

    why is this a good idea?

  2. crls6.05.2009 at 0:22

    building on an already beautiful campaign

  3. Joel6.05.2009 at 1:20

    For those who don’t read French…

    The citation on the Rona banner reads: “We recover/recycle your leftover paint”

    So the guerrilla marketing campaign is aimed at letting people know they can take their unused paint to Rona and they will recycle/remix it.

    So they caught the ‘drips’ from the iPod billboard to illustrate this…

    I like it.

  4. Michele6.05.2009 at 1:46

    I think it’s genius!

  5. lgk6.05.2009 at 6:21

    thanks for the translation joel….
    got the essence of the ad..!! i like it too..

  6. sam6.05.2009 at 12:11

    very nice but they should have measured the ipod ad more precicely…. the banner is way too big

  7. Lone6.05.2009 at 21:31

    As overlarge as the second ad is is very possible they had other signs of several sizes to contend with so for the sake cost they just made one size. That or considerations for trespassing or dangerous locations needing to eye-ball the size (if the company who owns the signs did not provide ad specs) Its pretty close and you get the ‘ah ha!’ idea which sells better than the ad above it.

  8. JHGPhoto13.12.2009 at 22:01

    definitely a great creative idea which builds very well the brand benefit.

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