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EA – The Bitter-Sweet Taste of Football

To mark the end of the season and celebrate FIFA 15, we created an online film that captures the emotions of football, so players can also (virtualy) taste it. For players and spectators alike, football can trigger all extremes of emotions. The 90-second film sees Lionel Messi’s tears of joy and tears of despair distilled [...]

Desperados – Way of the Desperados

Break out of normal town with ‘Way of the Desperados’ – a bracingly fresh new visual language and campaign for the brand globally. With a bespoke typographic language, over 80 hand-drawn print headlines, OOH, a complete re-branding across point of sale and merchandise, crazy shareable GIF-language and seven bite-size 15-second TV-spots – the campaign celebrates [...]

S7 Airlines – Fly To Any Place You Can Imagine

To demonstrate that S7 Airlines flies to 900+ destinations worldwide we asked 20 children one question: ‘if you could fly to any place you can imagine where would it be?’. We then traveled the world to find their ‘dragons’, ‘spaceships’ and ‘lakes made of chocolate’ – with their answers forming an entire integrated campaign. Including [...]

Honda and Wieden+Kennedy challenge you to Keep Up

There’s always more we can do to push harder, to challenge ourselves beyond our perceived limits. This idea is at the heart of Honda’s philosophy, and provided the inspiration for its new 40” TV spot, which challenges viewers’ reading speed. A manifesto is delivered one word at a time, intercut with glimpses of the new Honda fleet. [...]

Chambord’s World of Odd Luxury, Because No Reason

Wieden+Kennedy’s work with Photographer Jess Bonham and Stylist Anna Lomax on this social campaign for Chambord acts as luxuriously and innovatively as a fashion brand, but has its own tone of voice to inspire and empower its audience. Inspired by our bold, iconic and wonderfully decadent bottle, the “odd luxury” world we created for the brand is a [...]

Saving abandoned Christmas trees

Wieden+Kennedy creatives, Jason Scott and Joris Philippart, thought that there’s nothing sadder than abandoned Christmas trees; left out on the streets after the season’s festivities are finished. That’s why, in January 2014, they collected them to make this year’s Christmas cards. The agency is turning their office into a shop selling the cards. There’s also a [...]

Best-of Staircases on Fubiz

Pour ce troisième best-of de Septembre, nous avons rassemblé les escaliers les plus originaux, de toutes formes et de tous matériaux : qu’ils soient technologiques, purement esthétiques, ludiques, minimalistes ou fonctionnels. Nous vous laissons parcourir cette belle sélection dans la galerie de photos de Fubiz.

Nike Hypervenom – Mirrors

Wieden+Kennedy a réalisé un spot appelé « Mirrors » pour la marque Nike et la promotion de sa chaussure de football Hypervenom Phantom Boot. Mettant en scène le brésilien Neymar Jr., cette création visuellement impressionnante joue sur les effets visuels pour montrer l’attaquant du FC Barcelone en action.

Nike Jordan – Re2pect

Pour la marque Jordan, l’agence Wieden+Kennedy New York a demandé à Matt Aselton de réaliser un spot en hommage à la légende du baseball Derek Jeter qui prend sa retraite cette année. Appelé « Re2pect » en référence à son numéro, la vidéo montre des célébrités telles que Michael Jordan, Spike Lee, Tiger Woods et Jay-Z, le saluer avec le bout de leurs casquettes, avant que Jeter lance sa balle, comme un rituel.

Inside Wieden+Kennedy Office

L’agence WORKac a conçu les bureaux de New York de Wieden + Kennedy : 50 000 m² d’espace à New York. Un escalier spectaculaire est placé au milieu d’une grande plateforme de passage. Les bureaux disposent également d’immenses espaces, tous ouverts les uns aux autres, soit beaucoup de lumière.