On December 21st 2012, the DIY Store Chain HORNBACH bought a Czech BMP-1 Infantry Tank. Within six months, it got transformed into the most extraordinary hammer:

THE HORNBACH HAMMER. Made from real armour steel.

Besides the online film the campaign features massive out-of-home, PoS and online presence as well as a beautiful website for the hammer: www.hornbach.de/hammer

7.000 of these exclusive tools can be purchased online and at the HORNBACH Stores in Germany and Austria.