The Imagination Machine is an innovative installation that uses EEG-technology to turn brains into game controllers, as participants use the power of imagination to control a virtual plane. Users had 45-seconds to manoevre a small plane to their dream destination – with the power of their mind. Users who were succesful in landing the plane were awarded a round trip to their chosen destination. The stunt is part of S7 Airlines’ recent « Fly to any place you can imagine » campaign.
By W+K Amsterdam
