Nike Europe sent Belgian production company Shadowplay Films and agency Make Lemonade off to Brazil to shoot a branded content piece for Nike SB’s Brotherhood of the Feet campaign.
For the occasion of a new Nike Skateboarding line tied in to the Brazil World Cup, the films draws subtle parallels between the worlds of skateboarding and soccer. The film premiered last weekend at a major Nike event in London. It was subsequently released through online Nike SB and Nike Football channels.
