Maison Birks is proud to unveil its new corporate identity, supported by the launch of a new advertising campaign. The branding offensive expresses the refreshing and modern experience offered by the jeweller, while remaining faithful to the brand’s rich legacy.
In collaboration with Sid Lee, who assisted with the strategic development of its new identity, Maison Birks proposes a modified logo. The launch also coincides with the opening of Maison Birks’ first mono-brand store.
