20th Century Fox partnered with UNIT9 to create an interactive online game for the movie Kingsman: The Secret Service. Directed by Anrick Bregman, the digital experience allows users to connect their smartphone to the desktop and use it to control the action happening on-screen. Users engage with a Google Maps-based game for one of the two missions in order to find hidden intel. The « Become a Kingsman » website helped create widespread excitement for the film before its release in cinemas.