There’s always more we can do to push harder, to challenge ourselves beyond our perceived limits. This idea is at the heart of Honda’s philosophy, and provided the inspiration for its new 40” TV spot, which challenges viewers’ reading speed. A manifesto is delivered one word at a time, intercut with glimpses of the new Honda fleet. At approximately 500 words per minute, the fast-paced message proves that everyone is capable of achieving more than they initially thought.
