A Czech microbrewery, Two Tales, took the #ALSicebucketchallenge and thought pouring a bucket of ice over their heads wouldn’t be enough, so they decided to take the challenge to the next level. 

www.youtube.com/watch?v=UrrWjEETQuI

Claiming that they do « everything with passion », they decided to make a donation to ALS and then swam to an iceberg! Today, donations have reached up to $94.3 million. They now challenge Adidas, O2 and Heineken to make their donations and beat the challenge. Keep it up!