To mark the end of the season and celebrate FIFA 15, we created an online film that captures the emotions of football, so players can also (virtualy) taste it. For players and spectators alike, football can trigger all extremes of emotions. The 90-second film sees Lionel Messi’s tears of joy and tears of despair distilled and transformed into « The Bitter-Sweet Taste of Football » – a dual chocolate bar with one side of Sweet Victory and one of Bitter Defeat.
By Wieden+Kennedy Amsterdam
