Break out of normal town with ‘Way of the Desperados’ – a bracingly fresh new visual language and campaign for the brand globally. With a bespoke typographic language, over 80 hand-drawn print headlines, OOH, a complete re-branding across point of sale and merchandise, crazy shareable GIF-language and seven bite-size 15-second TV-spots – the campaign celebrates the confidence, effortless attitude and playful spirit of Desperados.
By Wieden+Kennedy Amsterdam
