New fashion brand in bold advertising campaign
It is Kjær København’s mission to give the classic basic wardrobe the attention it deserves – without compromising on quality.
When you are small and new, you sometimes have to scream to be noticed, and this is what Kjær København is trying to do during the Copenhagen Fashion Week. The outdoor campaign, which also is activated social, is inspired by Stanley Kubrick’s initial sequence in Space Odyssey 2001.
