Happy hour always ends and the sensation that you couldn’t make the most of it remains. It would be great if the length of the Happy Hour could depend on the consumer and not the bar.
With this insight in our hands, RIVAS HERRERA / Y&R ECUADOR developed BUDCLOCK for its client, BUDWEISER. The BUDCLOCK has a clock installed that shows the time left for the Happy Hour to end. For every BUDWEISER bought, the consumer can addition a minute to the Happy Hour.
