The Coca-Cola Contour Bottle is celebrating its 100th birthday. As part of the celebration, Coca-Cola UK is turning the Coke bottle shape into music. To be exact, into a song called „Bottlebeats – The Birthday Bottle Song.“

In an inspired piece of sonic branding, Ogilvy & Mather Frankfurt translates the iconic Coke bottle into a completely different medium: A birthday song that looks like the Coke Bottle.

Check out the video

Check out the song