This week the BBC unveils its marketing campaign and title sequences for the London 2012 Olympics entitled “Stadium UK”. The animation is directed by Passion’s Pete Candeland and the campaign was devised by executive creative director Damon Collins and a team of creatives at Rainey Kelly Campbell Roalfe/Y&R. The campaign is designed to be used across all the BBC’s television, radio and digital Olympic content and it features specially commissioned music by Elbow.
