Agency: Verba, Milan

Executive creative directors: Michelangelo Cianciosi, Luca Cortesini

Art directors: Daniel Cambò, Marco Giovannoli, Cristiana Soriano

Copywriters: Luca Bartoli, Mimmo De Musso

Tv producer: Alessandro Pancotti

Production companies: Autofuss, San Francisco; Indiana Production, Milan

Director (Autofuss): Chris Brown

Creative technologist (Autofuss): Tarik Abdel-Gawad

Design director (Autofuss): Bradley G Munkowitz

Original music: Sizzer, Amsterdam